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Table 4 SWOT analysis of reproductive tourism in Greece

From: The market for reproductive tourism: an analysis with special reference to Greece

STRENGTHS OPPORTUNITIES
Liberal legislation
Less ethical conflicts
Short waiting lists
Reputable physicians
Globally comparable success rates
Competitive prices compared to countries such as Spain, UK or USA
Greece healthcare system is open to new technologies, with less barriers
High investments in private clinics and excellent technological standards
Comfortable location and good climate
Increasing social acceptance of ART
Increased infertility, globally
More complex legal status elsewhere (“loose bricks” for Greece)
Lowering travel costs, making it possible to some traditionally inaccessible Grecian destinations
New segments of reproductive tourists seeking a holistic experience
WEAKNESSES THREATS
Economic crisis increases costs via increased taxation
Political instability
Lack of cost transparency
Lacking transparency on results
Lacking environmental policies
Legal framework is not fully applied yet (although efforts of the National Authority flourish rapidly)
Lacking organization on national level
Staff training is not a standard requirement
Expensive domestic connectivity within Greece
Destination management programs are still developing
Unstable linkages between healthcare and tourism industries.
Unstable economic situation in Greece leads to ongoing insecurity
Political instability might affect legislation around ART
Legal situation might change for better elsewhere and take away potential customers
New entries are easy, this might lead to giants entering the market or increased (uncontrolled) rivalry
Power of suppliers (pharma, donors, etc.) is very high
Accessibility to Greece not granted for all
High rivalry leads to lacking networking among the clinics