Table 3 Frequencies of the factors influence public and private clients’ expectation and utilization of health facilities with chi-square statistics

^aPast pleasant experience

38 (19.0)

60 (30.0)

6.54; .01; 1.83

^aWOM-communication

52 (26.0)

119 (59.5)

45.85; <.001; 4.18

Cheap health care cost

132 (66.0)

–

–

Near-home health facility

58 (29.0)

–

–

 Publicity

–

99 (49.5)

–

 Signboard degree

–

23 (11.5)

–