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Table 2 Association between social media use status and malaria prevention behaviour among women aged 15–49 years in selected sub-Saharan countries

From: Mass media exposure and its impact on malaria prevention behaviour among adult women in sub-Saharan Africa: results from malaria indicator surveys

  Slept under ITN last night Took antimalarial drug during pregnancy
  Unadjusted OR (95% CI) Adjusted OR (95% CI) Unadjusted OR (95% CI) Adjusted OR (95% CI)
See/hear messages about malaria on local TV
 Yes 1.034 1.041 1.034 1.467
 No (0.843–2.244) (0.979–1.359) (0.843–1.944) (0.988–2.170)
Hear messages about malaria on the local radio
 Yes 0.546 * 0.643 * 0.546 * 0.773 *
 No (0.507–0.588) (0.593–0.699) (0.507–0.888) (0.625–0.956)
Hear messages about malaria in the worship places
 Yes 0.525 * 1.041 0.525 * 0.825
 No (0.452–0.609) (0.889–1.218) (0.452–0.609) (0.465–1.464)
Have seen or heard messages on a poster or billboard
 Yes 0.653 * 0.572 * 0.653 * 1.106
 No (0.539–0.792) (0.466–0.704) (0.539–0.792) (0.697–1.753)
Have seen or heard messages at a community event
 Yes 0.399 * 0.483 * 0.399 * 1.297
 No (0.329–0.485) (0.394–0.591) (0.329–0.485) (0.788–2.136)
Hear messages about malaria with health worker/NGOs
 Yes 0.235 * 0.441 * 0.235 * 0.896
 No (0.213–0.259) (0.395–0.493) (0.213–0.259) (0.642–1.250)
Nagelkerke R-Squared 0.175 0.372 0.175 0.530
  1. N.B. Yes = reference category. * = Significant at p < 0.05. Adjusted OR = Adjusted for Age, setting, education, religion, wealth status, country